Enhancing carbon intelligence with granular insights and reporting capabilities

AdGreen is a not-for-profit organisation that helps the advertising industry measure and reduce the carbon impact of production. AdGreen unites the advertising industry to reduce the negative environmental impacts of production and enables the community to measure and understand waste and carbon emissions through the use of their Carbon Calculator.

The Challenge

AdGreen came to us with the challenge of improving their users insights into how their carbon usage was being distributed across their projects.

‍

AdGreen users had also reported that they had found it challenging to see the data which showed, what areas of their projects were their biggest carbon-generating activities.

‍

Without this valuable insight, users were then struggling to identify and make informed decisions on which areas they should look to reduce their carbon emissions and take action.

‍

AdGreen has also found ways in which they could improve their service for their users. The first being that their users currently had no way of sharing insights about their project externally with their team or stakeholders. As well as this they were not able to contextualise the data that they had.

What We Did

In order to tackle the challenges mentioned, our team began by getting into the minds of the users to really understand the problem. In doing this, we sent out a number of surveys and conducted user interviews to understand what questions users wanted answered surrounding their data in order for them to have the information they need to make informed decisions on how to reduce their carbon emissions.

‍

After this initial data gathering, we then mocked up designs and conducted 20+ user interviews with companies of all sizes and types to gather feedback and iterate.

‍

Once we had a well informed idea of what the users needed in terms of data we were able to implement changes into the calculator and thus released the insight tool. Next we created the download report feature to allow users to share their data more easily.

Outcome

Enhanced Carbon Data Visibility

Users can now clearly see which specific areas of their projects generate the most carbon, enabling focused analysis.

Actionable Insights for Emissions Reduction

The new tools empower users to quickly identify and prioritise high-impact opportunities for reducing their carbon footprint.

Improved Sharing and Contextual Understanding

Clean, easy-to-read data makes it simpler for users to share insights with stakeholders and compare patterns across projects.

ready?

Ready to build what’s next?

The smartest businesses don’t wait for change, they build for it. Whether you’re launching an AI-powered product, modernising legacy systems, or scaling a high-performing team, we help you move faster with clarity, and confidence.

What do you need to do next?

I need to shape a digital or AI strategy

I need to build and launch a new product

I need to scale a high-performing engineering team