Creating a central hub for collaboration through a new community platform, driving brand adoption

LDC aimed to establish itself as the leading technology provider for retail, brands and landlords. LDC's vision to achieve this goal was to create smarter decision-making powered by omni-channel data collection and visualisation.

‍

Additionally, they sought to drive brand adoption of a new community platform, creating a central hub for collaboration and growth.

During an initial discovery process, we looked to validate the market demand for omnichannel data insights. We then identified the data requirements for brands and landlords whilst looking to create a solution that transforms raw data into actionable insights.

‍

During the build stage, we learned that there were significant opportunities to improve manual internal processes and the existing architecture to scale the company and ability to grow the brand community and increase brand awareness and bookings.

‍

Following this we built the LDC clubhouse, brands’ go-to-place to onboard, book activations, view analytics through dashboards and test subscription models and brand value drivers. The aim was to enable scaling of LDC activations, reduction in manual work required to curate and book brands to activations and ultimately grow the brand community.

‍